Articles Tagged ‘molson coors’
Most-read of 2020: Brands
Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.
Molson’s cup runneth over
More than two dozen brands have signed on to be part of the brewer’s campaign to support Canadian beers as delivery of its cases begins.
Molson joins forces with other brewers for Canada Day
The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”
Inside the ‘better-for-you’ beverage alcohol boom
This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.
The New Establishment: Expanding PR’s portfolio
How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.
Coors Light goes old-school with Raptors anniversary campaign
Retro cans and beer ads tap into both the team’s 25th anniversary and 90s nostaglia.
How beverage alcohol brands can tap millennial sobriety
Why many in the segment are drinking less, and looking for new and interesting offerings when they do.
Molson Coors commits to more sustainable packaging by 2025
The brewer outlined its sustainability progress in an annual report, which also included the changes it’s making to its portfolio.
MGD fuses fashion and music to sway spirit drinkers
The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.
Brewers tap the potential of non-alcoholic offerings
Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.
Molson Coors’ cannabis co picks Rethink as AOR
The agency is working with Truss on developing a portfolio of beverage brands ahead of legalization this fall.
Belgian Moon gets experiential in a shipping container
The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.
Molson refreshes its labels under new masterbrand approach
The redesign aims to bring renewed focus to the brewer’s legacy and “premiumize” the category to compete with craft beer.
AB InBev and Tilray pursue cannabis-infused beverages
The Canadian subsidiaries of the two companies will research non-alcoholic drinks containing THC and CBD.
Molson Coors’ CMO discusses growing the Canadian beer segment
Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.
