Articles Tagged ‘Naheed Nenshi’

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Best comeback brand: Calgary’s recovery

In the wake of this summer’s flood, tourism to the city didn’t just survive, it thrived, thanks to a fast-acting marketing plan, some cheeky taglines and an ultra-likeable mayor.

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The political brand-wagon

Brands in the U.S. are jumping on the election with political-themed campaigns. Here are some Canadian examples that strategy would like to see.