Articles Tagged ‘Nina Patel’

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Creative Report Card 2021: The Rethink machine

A fine-tuned creative process helped the agency crack the “acts, not ads” code.

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2020 MOY: Behind Nina Patel’s creative marcom

How the Kraft Heinz marketer is steering the company’s portfolio of brands to grow in Canada.

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Philly hopes its new angel will take off on social

A new spokesperson and a bigger online presence are helping the cream cheese brand hold on to leadership in breakfast.

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Kraft Heinz brings Mayochup north

The Canadian arm of the CPG hopes to breathe new life into ketchup with the popular U.S. hybrid of mayonnaise and ketchup.

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Kraft Heinz finds true love in ketchup

New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.

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The Verdict: CSR propels Kraft’s connected message

How Kraft Peanut Butter challenged allergy barriers with a social campaign that went viral.

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Kraft Heinz seeks to demystify KD’s ingredients

The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.

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Kraft’s Canada-wide bear hug

The peanut butter brand goes big with its bears ahead of the holiday season.