Articles Tagged ‘PHD/Touché’

MOY 2019: Anne-Marie LaBerge takes BRP on a ride
The marketer is transforming the recreational vehicle company from product-driven to experience-led.

Media Director of the Year entries now open
It’s time to throw your fearless leader’s name into the ring. But be quick about it – submissions close July 31.

TJ Flood scores an all-star strategy
Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.

Creating for the next generation
Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.