Articles Tagged ‘private label’

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Interest in private label is about more than value

Mintel shows that price plays a role, but consumers are increasingly drawn to the category’s product quality and innovation.

holiday-metro

Why Metro gave its private brands their own magazine

From Shopper Marketing Report: The grocer uses a new medium to educate shoppers about improvements to its house brands.

Butter Chicken

Chef Bombay grabs eyeballs with packaging overhaul

The South Asian food brand wants to be seen as a premium option in the freezer section.

Roots

Target to bring Archer Farms, Market Pantry and Up and Up to Canada

The retail giant is set to compete with the likes of Loblaw and Sobey’s through its private label grocery and household lines.

ChrisChan

Getting along with private label

P&G’s Chris Chan reports that when it comes to working with private label, Canadian marketers could learn a thing or two from Europe.