Articles Tagged ‘Richard Trevisan’
Genesis Motors shifts marketing into high gear
The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.
Corner Office Shifts: New leaders at CPG and auto brands
A round-up of senior-level changes you may have missed.
Maserati takes to IGTV in new audience strategy
The luxury brand is experimenting with digital content as it begins to skew toward younger buyers, different ethnic groups and entrepreneurs.
