Articles Tagged ‘Robert London’

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Gay Lea tells a bigger story with Bake it Forward

The dairy brand is delivering recipe books alongside its holiday baking kits to get people to start their own traditions.

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Gay Lea builds its direct strategy by reaching out to bakers hungry for inspiration

The dairy co-op premiumizes its outreach to facilitate creativity in a growing community.

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Gay Lea sends baking kits to families and frontline workers

The dairy co-op finds a DTC route to promote the benefits of baking after an Easter campaign was cancelled.

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Gay Lea keeps it plain to find more cottage cheese fans

After finding success with flavoured snacks, Nordica Smooth is trying to expand its market yet again.

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Nordica’s smooth operation

The brand’s new product and campaign go after those who aren’t yet fans of cottage cheese.