Articles Tagged ‘Shiseido’

Cosmetics

Where should beauty brands be pivoting?

Demand has tumbled, but home sampling and skincare could reach consumers that are still open to trying new routines.

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Inside Shiseido’s rapid growth in Canada

The Japanese brand will establish a permanent presence at the AGO as part of its D2C approach.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.