Articles Tagged ‘Shoppers’

No Name TV

2019 Brand of the Year: Loblaw zeroes in on shoppers

How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.

shutterstock_177224675

Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

tbt2

Throwback Thursday: strategy in 1999

For our 25th anniversary, we’re travelling through time. In 1999, Rethink launched and brands jumped on the millennium bandwagon.

loyalty cards

Comparing loyalty programs in Canada

Colloquy and Environics have released research and launched an online tool that shows how long it takes to reap rewards from 21 different loyalty programs.