Articles Tagged ‘Snickers’
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
2019 SIA Awards: How to be direct
Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.
Check it out: Snickers helps a Raptor get his swag back
An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.
Creative Report Card: New brands on the block
Take a look at the campaigns that put two new brand entrants on the Creative Report Card map.
One Show winners revealed
Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.
Check it out: Snickers’ plunging neckline
The Mars brand is trying out its “You’re not you when you’re hungry” messaging on an X and Y axis.
Furniture and frights
Get inspired by the brands playing dress up, just in time for Halloween.
Emotion: you’re doing it wrong
BBDO’s Paul Reilly on why brands miss the point when they try to create an “emotional connection” with consumers.
