Articles Tagged ‘study’

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Hey brands, millennials want you to help out

A new study finds the 18-to-30 set wants you to get involved in social issues. In Canada, that means the environment.

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Shopper marketing a top tactic for CPG and retail marketers: Survey

A third of CPG respondents expect shopper marketing budgets to rise, while two thirds of retailers are putting more weight behind CRM, loyalty and database marketing.

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Student habits forecast digital future for shopper marketing

A study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.