Articles Tagged ‘telus’

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Throwback Thursday: strategy in 2011

In ’11, Swiss Chalet had its own TV channel, Vonk and Kestin went swimming and we obsessed about location-based marketing.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Frazer Jelleyman departs Taxi

The former CCO has left his role at the agency to head home to his native U.K., with chairman Paul Lavoie stepping into the position.

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Taxi Calgary shuts its doors

Work from that office will now be handled by Vancouver, with 12 staff members laid off between the two locations.

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Low awareness for WorldPride sponsors: study

Only 17% of the population could name a sponsor for this year’s celebration in Toronto, with TD coming out on top.

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Vision7 owners open possibility to sell North American assets

Mill Road Capital is exploring “strategic alternatives” for the company, which owns Cossette and Dare.

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Telus installs a World Cup games at Toronto’s urinals

A urine-activated experiential installation? The company is banking on the stream of soccer fans to promote the company’s LTE network.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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McDonald’s takes top Cause + Action honours

With work by Cossette, the QSR is the overall winner of this year’s awards celebrating brands’ great cause marketing campaigns.

Cause + Action Awards: Telus critters find love

The telco inspired Canadians to support WWF-Canada with plush pandas and Twitter-powered vending machines.

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AToMiC shortlist: part four

In the fourth list of finalists, strategy reveals potential prize-takers for the best digital and broadcast programs.

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CASSIES Bronze: Telus makes a TV play

The telco introduces “Danny the installer” to get more consumers on board with Optik TV.

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AOY Silver: Taxi’s customized ride

The agency claims the Silver AOY prize for work for Boston Pizza, Canadian Tire, Kraft Dinner, Mio and Snuggle.