Articles Tagged ‘telus’
Public Mobile helps people make ‘cents’ of the wireless market
Telus’ low-cost provider is touting its no frills appeal with an appropriately simple message about its value proposition.
Telus makes a social promise about the future
A new platform aims to better reflect the company’s investments outside of telecommunications and purpose-driven work.
Most-read of 2020: Magazine
The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.
Long live Telus and its critters
How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company’s evolution.
Up to the Minute: Telus buys an AI company
Plus, Aphria enters U.S. market through craft beer and A2C adds to its board.
Do disabled consumers get worse customer service?
A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.
Telus hit with Ad Standards complaint over price claims
The industry watchdog found an ad about the “myth” of high Canadian wireless prices could mislead consumers.
Telus wants Canadians to stay connected
The telco takes a user-generated content approach in a campaign that encourages people to find ways to “stay strong.”
The innovation playbook
Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.
The New Establishment: Fostering inclusion at Telus
How this year’s Brand winner Danica Nelson is driving results and diversity at the telco.
The Innovation Roadmap
L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.
Cannes 2019: A Bronze in Music for The&Partnership
There was only one Canadian win in the three Entertainment categories, but jury insights show where the bar has been set.
Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions
Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.
Telus names new dedicated agency as PR AOR
The telco picks The Pack (comprised of staff from National and Cohn & Wolfe) to handle the assignment.
Canada’s Remembrance Day poppy goes digital
The Royal Canadian Legion’s first digital fundraising campaign aims to capture younger audiences in an increasingly cashless society.
