Articles Tagged ‘telus’

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Most-read of 2020: Magazine

The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.

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Long live Telus and its critters

How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company’s evolution.

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Up to the Minute: Telus buys an AI company

Plus, Aphria enters U.S. market through craft beer and A2C adds to its board.

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Do disabled consumers get worse customer service?

A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.

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Telus hit with Ad Standards complaint over price claims

The industry watchdog found an ad about the “myth” of high Canadian wireless prices could mislead consumers.

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Telus wants Canadians to stay connected

The telco takes a user-generated content approach in a campaign that encourages people to find ways to “stay strong.”

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The innovation playbook

Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.

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The New Establishment: Fostering inclusion at Telus

How this year’s Brand winner Danica Nelson is driving results and diversity at the telco.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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Cannes 2019: A Bronze in Music for The&Partnership

There was only one Canadian win in the three Entertainment categories, but jury insights show where the bar has been set.

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Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions

Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.

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Telus names new dedicated agency as PR AOR

The telco picks The Pack (comprised of staff from National and Cohn & Wolfe) to handle the assignment.

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Canada’s Remembrance Day poppy goes digital

The Royal Canadian Legion’s first digital fundraising campaign aims to capture younger audiences in an increasingly cashless society.

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Telus and Koodo launch on Google Assistant

The telco expands its account management options to a new voice platform.

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Telus ramps up efforts against cyberbullying

The telco’s #EndBullying campaign builds off its longstanding initiative to create positive digital experiences for people of all ages.