Articles Tagged ‘telus’

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Telus hit with Ad Standards complaint over price claims

The industry watchdog found an ad about the “myth” of high Canadian wireless prices could mislead consumers.

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Telus wants Canadians to stay connected

The telco takes a user-generated content approach in a campaign that encourages people to find ways to “stay strong.”

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The innovation playbook

Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.

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The New Establishment: Fostering inclusion at Telus

How this year’s Brand winner Danica Nelson is driving results and diversity at the telco.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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Cannes 2019: A Bronze in Music for The&Partnership

There was only one Canadian win in the three Entertainment categories, but jury insights show where the bar has been set.

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Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions

Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.

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Telus names new dedicated agency as PR AOR

The telco picks The Pack (comprised of staff from National and Cohn & Wolfe) to handle the assignment.

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Canada’s Remembrance Day poppy goes digital

The Royal Canadian Legion’s first digital fundraising campaign aims to capture younger audiences in an increasingly cashless society.

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Telus and Koodo launch on Google Assistant

The telco expands its account management options to a new voice platform.

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Telus ramps up efforts against cyberbullying

The telco’s #EndBullying campaign builds off its longstanding initiative to create positive digital experiences for people of all ages.

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Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.

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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

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Telus launches connected car platform

Drive+ is the latest offering from a telco to bring connected capabilities to almost any vehicle.

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Public Mobile shows what it doesn’t have to offer

The wireless carrier’s first major brand campaign aims for transparency to target frugal-by-choice consumers.