Articles Tagged ‘Tim McLaughlin’

Hey Google

Steam Whistle drafts Google to clinch the title of Canada’s premium beer

As its portfolio grows beyond the “one thing it does really well,” the brewer is looking to show that its focus on quality hasn’t changed.

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Steam Whistle pivots with on-pack scavenger hunt

From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.

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How beer brands are keeping people connected

Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.

Future-transforming ideas: smart shopping carts and vaults

Next up in our innovative ideas series: simplified grocery runs and banking’s future.

AmazingRace1

All the world’s a (branded content) stage

Coca-Cola’s Linda Cronin, Steam Whistle’s Tim McLaughlin and Bensimon Byrne’s Anthony Hello craft a few dream branded content execution.