Articles Tagged ‘Touche!PHD’
AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will judge this year’s best in creative, entertainment, tech and media innovation.
Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
Top Cannes contenders: Media
With (another) extended deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.
Canadian Tire cleans up the party
The retailer is promoting its new line of Mastercraft power tools with a TV-heavy buy that will also potentially include a 45-second spot for its events properties.
Canada gets 11 shortlist mentions on Monday
Lg2 gets the most nods, with two in Outdoor and one in Press. Today’s Media, Mobile, Press and Outdoor lists bring Canada’s total shortlist count so far to 20.
Tourisme Montreal captures the moment
The tourism board is targeting groups, including families and the LGBT community, with five niche campaigns and a website with user-generated content.
Quebec dairy federation lights up a butter campaign
The federation is using backlit OOH ads in Montreal and Quebec and a website to promote the spread for the summer.
Sport Chek cheers on athletes’ parents
The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
