Articles Tagged ‘Toyota Canada’
Toyota is bringing the Winter Games to the Big Game
A pair of Canadian Paralympian brothers are helping the automaker once again amplify its mobility positioning during a Super Bowl ad.
Toyota wakes up dormant car buyers
The auto brand positions its annual sales event as a way to make daydreams about getting back on the road come true.
Lexus takes extra time to craft a new Canadian platform
The luxury automaker focuses on making the most out of time to connect customers back to what its brand stands for.
Toyota Canada picks The&Partnership, Vision7
The agencies are partnering again to create a bespoke agency for the automaker’s newly consolidated dealer assignment.
Toyota to consolidate tactical marketing
The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.
Toyota’s push for global mobility at the Super Bowl
The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.
Up to the Minute: Gravity adds to its leadership
Plus, a new PR shop for Toyota in Quebec and more news you may have missed.
Toyota touts ‘safety for everyone’ message
The auto brand aims to show its suite of features is more democratic than others with a new campaign.
Toyota turns to tech
The automaker’s new digitally-driven experiential play targets millennials outside of the traditional dealership.
Check it out: Toyota’s canine campaign
The car brand touts its message about value in simple (and adorable) terms.
