Articles Tagged ‘Tribal Worldwide’

notWithoutCanadianFarmers

Where would McDonald’s be without farmers?

The QSR’s new campaign takes the Canadian products out of its food to show the importance of its local sourcing.

IKEA

Next Big Things: Mobile tech will make everything smarter

Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.

Neutrogena

Cannes 2015: DDB, JWT win Silver Lions in Health

Campaigns for SickKids, KY Touch and Neutrogena have been recognized in Cannes.

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CASSIES Bronze: Strategic Milk Alliance milks every moment

With headlines like “Peanut butter and milk are soul mates. Jelly was just a fling,” the group highlighted milk’s role in enhancing the taste experience.

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CASSIES Bronze: Canadian Blood Services turns people into heroes

To engage young people, the “One Hero” campaign brought the target market into an immersive comic-book world online.

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CASSIES Bronze: Canadian Tire takes its Canadianness to digital

The retailer reinvented its catalogue online, featuring real people’s stories and their passions.

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Why Canadian Tire wants to let it snow

The retailer hopes more winter weather will sustain its latest social media campaign.

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Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

CT

Check it out: Canadian Tire’s drilled mural

The industrial artwork is meant to help make drill bits exciting, and is part of the brand’s “Tested for life” platform.

guilt trip

How to win a Creative Effectiveness Lion

Who’d have thunk: Warc reveals shortlisted campaigns were twice as likely to use OOH and newspapers than all other entries.

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Neutrogena rallies against ‘junkface’

The brand is stepping in to relieve men of the perils of washing both their face and junk with the same soap.

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Ten more shots at a Lion for Canada

Red Urban lands on the Film list twice, with JWT, Grey and John St. among the other agencies vying for an award at the Palais.

McDonalds

Three nods for Canada in PR and Creative Effectiveness

Campaigns for McDonald’s, Tourette Syndrome Foundation of Canada and Canadian Tire stand a chance at winning a Lion on Monday.

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New hires at Tribal Toronto

The shop has added an ACD from Buenos Aires and other creatives following new client wins.

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Paper dolls for the digital age: Metropolis’ Mobile Stylist

The B.C. mall’s online tool inspires shoppers to curate their looks by mixing and matching items from multiple retailers before they make a trip to its stores.