Articles Tagged ‘Veronica Castillo’
Freshii brings health snacks to stores dominated by junk food
The QSR is looking to convenience stores, like 7-Eleven, to provide shelf space for its better-for-you products.
Freshii has a lot on its Plates
The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.
Freshii makes dinner plans
From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.
How to tailor your strategy to Gen Z
Experts weigh in on how to target this growing group in 2019 and beyond.
B!G judges
Read up on the panel that selected this year’s winners.
