Articles Tagged ‘Veronica Castillo’

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Freshii brings health snacks to stores dominated by junk food

The QSR is looking to convenience stores, like 7-Eleven, to provide shelf space for its better-for-you products.

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Freshii has a lot on its Plates

The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.

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Freshii makes dinner plans

From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.

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How to tailor your strategy to Gen Z

Experts weigh in on how to target this growing group in 2019 and beyond.

The JWT gang picks up their Bronze B!G trophy

B!G judges

Read up on the panel that selected this year’s winners.