Articles Tagged ‘We All Play For Canada’
Canadian Tire puts us on a pedestal
The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.
TJ Flood scores an all-star strategy
Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.
![CanadianTire-Anthem-8[1]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2014/04/canadiantire-anthem-81-300x172.jpeg?1eb2b7)
Investing in trust
Want to be considered a trustworthy brand? Set aside one-off cause programs for long-term commitments that show the difference your company is making.
Canadian Tire documents a community
The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.
