Articles Tagged ‘Weber Shandwick’

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Cadbury hopes its vegan bars take root in Canada

Made from almonds instead of milk, the CPG tasted success with the bar in the U.K.

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HomeEquity and the Legion deliver remembrance again

The Foundation and financial institution are using the words of veterans to spread a powerful message.

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Ancestry brings history to life with an AR experience

The genealogy brand is positioning itself as being more about storytelling than testing.

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McDonald’s is curating a pop-up to mark its contributions

The Gallery of Little Big Things in Toronto is the brainchild of the QSR’s Impact Team.

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Coca-Cola goes the surreal route for its newest flavour

Dreamworld, the latest from the Creations team, will be promoted with an AR music experience and a digital fashion collection.

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McDonald’s looks to the past to show the impact it wants to have on the future

Instead of just being a trip down memory lane, the “Love What’s Next” platform reflects a shift towards being more actively purpose-led.

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HomeEquity Bank supports vets in the metaverse

The finance brand is creating virtual homes in Decentraland to raise awareness about projects that help homeless veterans.

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McDonald’s turns its ‘last straws’ into works of art

The leftovers from phasing out single-use plastics are being used to help the QSR stand out from others talking about similar plans.

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Coca-Cola with Coffee comes to Canada

The product innovation was first launched in the U.S. last year to reach coffee loyalists looking for an afternoon boost.

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Coca-Cola is launching a drink that tastes like space

The first look at what’s to come from the CPG’s innovation platform will be promoted with new forays into digital and mixed reality.

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Coke celebrates Christmas togetherness on a rooftop

The holiday campaign taps into the “so close yet so far” feeling people across the world can relate to about their neighbours.

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Brad Pitt helps De’longhi fit premium coffee into daily life

A new global campaign is particularly focused on answering demand for automatic espresso machines in North America.

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McDonald’s creates an ASMR video to tempt diners

A new video aims to use auditory stimulation to generate interest in the QSR’s limited-edition Grand Big Mac.

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Humber establishes scholarship for BIPOC in PR

Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.

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Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?

The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.