Articles Tagged ‘Weber Shandwick’

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Brad Pitt helps De’longhi fit premium coffee into daily life

A new global campaign is particularly focused on answering demand for automatic espresso machines in North America.

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McDonald’s creates an ASMR video to tempt diners

A new video aims to use auditory stimulation to generate interest in the QSR’s limited-edition Grand Big Mac.

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Humber establishes scholarship for BIPOC in PR

Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.

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Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?

The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.

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How Air Canada changed course on its Fan Flights

The airline, looking to maintain its market presence, found travel-free surprises for its fan appreciation campaign.

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Ronald McDonald House links family support with healing

A campaign showing families’ roles in a child’s treatment is part of the organization’s effort to overcome a 2020 fundraising downturn.

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McDonald’s adds a side of fries to rewards program

The QSR brought back its “debating duo” to help convince people to skip collecting stickers.

EXT. OREO The Stuf Shoppe

Oreo pops up in Toronto with more ‘stuf’ than ever

While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.

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Up to the Minute: BPR named AOR for Pizzeria Libretto

Plus, Canada’s Marketing Hall of Legends returns and several PR agencies staff up.

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Weber Shandwick names two VPs

The hires are among five new staff that will help bolster the PR agency’s integrated offering.

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Air Canada reconnects lost reindeer with the North Pole

The airline continues its theme of bringing travelers closer to their loved ones through a more “magical” approach.

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McDonald’s draws up a play for the Big Mac

The QSR puts Raptors coach Nick Nurse in the kitchen to deepen its partnership with the team and promote its most iconic burger.

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2019 Agency of the Year: PR

This year’s top agencies found new ways to enhance their offering with a focus on creative.

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2019 PR AOY Silver: Weber Shandwick finds strength in diversity

The firm is bringing more creative voices to the table by making inclusion a cornerstone of its hiring practices.

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Air Canada brings Canadian values to global travellers

The airline enlists Sandra Oh as part of its first major push to build awareness among international audiences.