Cyber premiums

You can now have your company branded on just about any product - from fridge magnets to Waterford crystal - without even leaving your desk.

You can now have your company branded on just about any product – from fridge magnets to Waterford crystal – without even leaving your desk.

A new Toronto-based company called yourlogogoeshere.com, which was test-launched in June, will make its official launch in September. This means that anyone with a computer and a credit card will have access to more than 20,000 products – from more than 200 Canadian suppliers – and can place an order in 15 minutes or less.

You simply make price and product selections, and the Web site then presents images of the options. Browsers can enlarge the product to 800%.

‘Our philosophy is, ‘Let’s take it to the next stage,” says company president and CEO, David McConnachie. ‘Let’s give the customer the ability to create a virtual sample of [the] logo on the product.’

Naturally, the Web company takes a cut in all sales (35%), so with $1.2-billion a year currently spent on branded products in Canada, yourlogogoeshere.com hopes to take a chunk of that change.

The company will display its innovation at Toronto’s Premiums and Incentives Show, September 12 to 13, held at the Metro Convention Centre.