Sharp goes mad » strategy

Sharp goes mad

Well played, Sharp. Well played.

Well played, Sharp. Well played.

Young Toronto-based men’s mag Sharp generated significant buzz in the ad community (any publisher’s bread and butter), thanks to a clever editorial feature highlighting several Canadian ad industry icons in its September issue.

The spread, called ‘The Real Canadian Mad Men,’ features stylish shots of dapper-looking heavyweights Zak Mroueh (CD/founder, Zulu Alpha Kilo), Jeff Parent (VP, sales and marketing, Nissan Canada), Geoffrey Roche (founder/CCO, Lowe Roche), Rick Brace (president, revenue, business planning and sports, CTV) and Bruce Neve (president, Mediaedge:cia).

The issue will be distributed in the Globe and Mail, with 150,000 copies set to go out with the Sept. 9 paper. Another 400 will be handed out at the Toronto International Film Festival, and Air Canada business class travellers will also receive the issue on-board.