Taxi 2 has a new general manager at its helm with the addition of Matt Shoom-Kirsch to the fleet.

Reporting directly to Jeremy Gayton, president, Taxi, Shoom-Kirsch brings nearly 13 years of assorted industry experience with him to the agency. Landing at Taxi 2 from Red Urban, where he was VP client services and strategy, Shoom-Kirsh also spent six years at Grip Limited as head of the Labatt account team. Before that he was at Goodby, Silverstein & Partners, where he started his career, working on clients including Budweiser, E*Trade, Discover Card and Nike.