Research

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It’s hip to reduce, reuse and recycle, once again

Disposable products are so last century. JWT Intelligence’s latest trend looks at brands tapping into the “circular economy.”

Who knew car companies were the greenest brands?

Ford dethrones Toyota as the top global eco company, according to the latest annual report from Interbrand.

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Discounts still king for loyalty perks: study

Three-quarters of Canadians want money off their purchase, while customized content is increasingly becoming important, a new report finds.

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Infographic: Comms widening in scope

A third of chief communications officers now oversee marketing, while 62% say PR is gaining ground in the marcom mix.

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Marketers around the globe feeling positive: report

Optimism is highest in the Americas, according to the latest data from Warc.

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Access to clean water top concern for Canadians: study

CSR campaigns helped companies get a 5% sales boost, and other findings from Nielsen’s cause marketing report.

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Marketers to boost mobile, social and digital

The latest BrandSpark Marketer Survey also found 21% of marketers don’t consider their company innovative.

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Relax marketers, you don’t need all the answers

SW+A’s Luke Sklar says you’re asking the wrong questions. Want to know the right ones?

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Infographic: Brand loyalty is fleeting

Three-quarters of Canadians have switched from a preferred brand in the past year, according to a new report from Veritas.

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Reddit knows: new study reveals what Canadians want

Why do we love Tim Hortons but hate the telcos? By analyzing 20,000 conversations, Sonic Boom and the social site found that fairness, innovation and individualism were key demands from consumers.

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Infographic: How Google upset the Apple cart

Apple’s perfectionism is a disadvantage, according to research into the world’s most valuable brands by Financesonline.com.

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Canadians open to a sharing economy: study

People are willing to rent out their tools, electronics and even pets to total strangers. What does that mean for brands?

Infographic: Canadian consumers today

Take a visual tour to learn how we have evolved in the face of new technology and a post-recessionary world.

Are we selling like it’s 1999?

Google’s Chris Hodgson on how retailers’ mobile platforms are outdated and could result in the loss of consumers.

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Canadians hold grudges: study

When a company faces a PR crisis, Canadians’ long-term views tend not to bounce back, a new report found.