Telecommunications

chillico

Videotron launches a chatbot

Customers can get show and movies recommendations based on what they say to “Chillico.”

SFD-Basement

Koodo goes deeper into ‘Choose Happy’

The telco leans more into talking about its offering while maintaining its light-hearted creative.

Rivolta1

HP taps former hacker in branded content play

New creative from Edelman uses a short documentary to raise awareness about cyber security.

digitizedadventurer1

Telus assembles a team of storytellers

The telco moves into online docs that highlight the social causes it champions.

fido1

Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.

freedom

Freedom charts its new course

How the rebranded Wind Mobile hopes to build a brand that Canadians can like and trust.

Fido

Fido’s generous birthday

The telco brand centres its 20th anniversary on gifting urban millennials and longtime customers.

Primus_for strategy

Primus debuts a new brand

The telco’s rebranding looks to make it more approachable for both consumers and small businesses.

publicswap

Public Mobile wants your junk

The self-serve telco swaps useless items for SIM cards to engage customers who are comfortable taking a DIY approach to wireless.

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SiriusXM plays with food

A storefront for a suggestively-named pizza place in Toronto is promoting this year’s Top Comic competition.

Copied from Stimulant - Rogers

Rogers and Bell’s family moments

The competitors have both launched spots showing how their networks help maintain relationships.

Cogeco Connexion-New Brand

Cogeco unveils new brand identity

The telco has a new campaign focusing on its technology and customers.

Bell

Check it out: Bell builds some unusual parallels

The telco shows how its wireless network is like having all the right puzzle pieces.

2Kids

Shaw adds a little character

The telco’s new campaign builds on its robot family and asks kids to explain the internet.

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The battle for cross-platform data

Addressability places the internet in conflict with all legacy media, and so far it’s winning.