Telecommunications

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Shaw takes consumer-centric approach to new brand platform

The telco places customer control over tech at the forefront in ads supporting its new BlueCurve offering.

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Videotron focuses on perks to launch Fizz

How the new low-cost mobile and internet provider is aiming to stand out in a crowded telco market.

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Strategy’s most read of 2018: Brands

As the year winds down, read about the campaigns that got the most attention from readers in 2018.

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Rogers extends relationship with Omnicom

DDB and Critical Mass have been tapped to handle assignments for the telco.

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Freedom Mobile lets you overdo it for the holidays

Actor Will Arnett once again stars in a campaign for the telco promoting a limited-time bonus data offer.

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Crave rebrands to reflect move into premium content

Bell Media’s SVOD service gets a new look, supported with a mass campaign, to signal its evolution into a premium offering.

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Rogers invites customers to take control of their entertainment

The launch campaign for the telco’s IPTV service features a series of commanding characters from popular shows.

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Public Mobile updates its chatbot

A design change to the SIMon platform aims to make it a more effective customer service tool.

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Telus and Koodo launch on Google Assistant

The telco expands its account management options to a new voice platform.

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Freedom Mobile tells customers they deserve to be free from fees

The telco is pitching its Big Gig plans as the solution to consumers’ troubles with data overage charges.

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Tech in Action: A WiFi signal powered by rain

Wireless provider Tele2 helps Russians hiding from a storm stay connected.

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Telus ramps up efforts against cyberbullying

The telco’s #EndBullying campaign builds off its longstanding initiative to create positive digital experiences for people of all ages.

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Rogers launches new company-wide brand platform

Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.

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Virgin gives entrepreneurs a chance to get rich

The telco is bringing a contest to Canada that gives young thinkers a chance to meet company founder Richard Branson.

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David Kennedy to leave Leo Burnett for Bell

The agency’s COO will be taking over marketing for the telco’s mobile business as Claire Gillies joins The Source.