Telecommunications

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David Kennedy to leave Leo Burnett for Bell

The agency’s COO will be taking over marketing for the telco’s mobile business as Claire Gillies joins The Source.

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Bell broadens the Let’s Talk conversation

The company forges ahead with its mission to reach more Canadians through its annual mental health initiative.

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Bell hopes to get Lucky with its new brand

The telco’s low-cost carrier aims to reach and connect with new Canadians and multicultural communities.

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The Source connects to smart home expertise

The tech retailer is promoting its smart home wares as consumer interest grows.

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Telus launches connected car platform

Drive+ is the latest offering from a telco to bring connected capabilities to almost any vehicle.

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Pomp & Circumstance wins Huawei Canada

The Chinese smartphone maker picks the PR shop to drive its growth in this market.

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Fido speaks up about LGBT diversity

How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.

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Public Mobile shows what it doesn’t have to offer

The wireless carrier’s first major brand campaign aims for transparency to target frugal-by-choice consumers.

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The&Partnership, Cossette strike partnership on Telus

A dedicated team pulling talent from both agencies will handle creative, digital and media work for the brand.

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Bell’s big news campaign

Eager reporters help the service provider launch its new TV streaming app.

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Videotron launches a chatbot

Customers can get show and movies recommendations based on what they say to “Chillico.”

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Koodo goes deeper into ‘Choose Happy’

The telco leans more into talking about its offering while maintaining its light-hearted creative.

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HP taps former hacker in branded content play

New creative from Edelman uses a short documentary to raise awareness about cyber security.

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Telus assembles a team of storytellers

The telco moves into online docs that highlight the social causes it champions.

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Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.