Telecommunications

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The&Partnership names new ECD for The Greenhouse

Geoff Vreeken takes over west coast creative duties for the dedicated Telus unit as the telco expands its business into new areas.

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Why Rogers launched a second 5G hub

Exploring IoT use cases at Communitech is part of a goal to create an ecosystem where the technology can be utilized.

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Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

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Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

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Brands catch Raptors fever

How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.

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Telus names new dedicated agency as PR AOR

The telco picks The Pack (comprised of staff from National and Cohn & Wolfe) to handle the assignment.

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Shaw takes consumer-centric approach to new brand platform

The telco places customer control over tech at the forefront in ads supporting its new BlueCurve offering.

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Videotron focuses on perks to launch Fizz

How the new low-cost mobile and internet provider is aiming to stand out in a crowded telco market.

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Strategy’s most read of 2018: Brands

As the year winds down, read about the campaigns that got the most attention from readers in 2018.

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Rogers extends relationship with Omnicom

DDB and Critical Mass have been tapped to handle assignments for the telco.

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Freedom Mobile lets you overdo it for the holidays

Actor Will Arnett once again stars in a campaign for the telco promoting a limited-time bonus data offer.

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Crave rebrands to reflect move into premium content

Bell Media’s SVOD service gets a new look, supported with a mass campaign, to signal its evolution into a premium offering.

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Rogers invites customers to take control of their entertainment

The launch campaign for the telco’s IPTV service features a series of commanding characters from popular shows.

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Public Mobile updates its chatbot

A design change to the SIMon platform aims to make it a more effective customer service tool.

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Telus and Koodo launch on Google Assistant

The telco expands its account management options to a new voice platform.