Telecommunications

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Freedom Mobile lets you overdo it for the holidays

Actor Will Arnett once again stars in a campaign for the telco promoting a limited-time bonus data offer.

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Crave rebrands to reflect move into premium content

Bell Media’s SVOD service gets a new look, supported with a mass campaign, to signal its evolution into a premium offering.

Rogers

Rogers invites customers to take control of their entertainment

The launch campaign for the telco’s IPTV service features a series of commanding characters from popular shows.

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Public Mobile updates its chatbot

A design change to the SIMon platform aims to make it a more effective customer service tool.

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Telus and Koodo launch on Google Assistant

The telco expands its account management options to a new voice platform.

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Freedom Mobile tells customers they deserve to be free from fees

The telco is pitching its Big Gig plans as the solution to consumers’ troubles with data overage charges.

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Tech in Action: A WiFi signal powered by rain

Wireless provider Tele2 helps Russians hiding from a storm stay connected.

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Telus ramps up efforts against cyberbullying

The telco’s #EndBullying campaign builds off its longstanding initiative to create positive digital experiences for people of all ages.

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Rogers launches new company-wide brand platform

Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.

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Virgin gives entrepreneurs a chance to get rich

The telco is bringing a contest to Canada that gives young thinkers a chance to meet company founder Richard Branson.

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David Kennedy to leave Leo Burnett for Bell

The agency’s COO will be taking over marketing for the telco’s mobile business as Claire Gillies joins The Source.

Bell

Bell broadens the Let’s Talk conversation

The company forges ahead with its mission to reach more Canadians through its annual mental health initiative.

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Bell hopes to get Lucky with its new brand

The telco’s low-cost carrier aims to reach and connect with new Canadians and multicultural communities.

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The Source connects to smart home expertise

The tech retailer is promoting its smart home wares as consumer interest grows.

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Telus launches connected car platform

Drive+ is the latest offering from a telco to bring connected capabilities to almost any vehicle.