Videotron launches a chatbot
Customers can get show and movies recommendations based on what they say to “Chillico.”
Koodo goes deeper into ‘Choose Happy’
The telco leans more into talking about its offering while maintaining its light-hearted creative.
HP taps former hacker in branded content play
New creative from Edelman uses a short documentary to raise awareness about cyber security.
Telus assembles a team of storytellers
The telco moves into online docs that highlight the social causes it champions.
Fido delves deeper into millennial life
The telco launches a new brand platform, hoping to resonate more with its young target.
Freedom charts its new course
How the rebranded Wind Mobile hopes to build a brand that Canadians can like and trust.
Fido’s generous birthday
The telco brand centres its 20th anniversary on gifting urban millennials and longtime customers.
Primus debuts a new brand
The telco’s rebranding looks to make it more approachable for both consumers and small businesses.
Public Mobile wants your junk
The self-serve telco swaps useless items for SIM cards to engage customers who are comfortable taking a DIY approach to wireless.
SiriusXM plays with food
A storefront for a suggestively-named pizza place in Toronto is promoting this year’s Top Comic competition.
Rogers and Bell’s family moments
The competitors have both launched spots showing how their networks help maintain relationships.
Cogeco unveils new brand identity
The telco has a new campaign focusing on its technology and customers.
Check it out: Bell builds some unusual parallels
The telco shows how its wireless network is like having all the right puzzle pieces.
Shaw adds a little character
The telco’s new campaign builds on its robot family and asks kids to explain the internet.
The battle for cross-platform data
Addressability places the internet in conflict with all legacy media, and so far it’s winning.