image001

The Youth Report

A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.

245g_Dor_Inferno3d

Youth Report: Doritos trades UGC strategy for spicy tech

The PepsiCo brand asks young people to set their social media profiles on fire for the launch of its Inferno chips.

Vertical_Women

Youth Report: Adidas gets inclusive with sub-cultures

The sports apparel brand targets “Next Generation Youth” by pairing artists with different backgrounds through an online portal.

U by Kotex 2

Youth Report: Kotex adds forum to its Real Talk platform

As an extension of its “Generation Know” campaign, U by Kotex provides a place where young women can ask important questions.

Keep-Calm-and-Just-Dance

Youth Report: Ubisoft shifts its focus to fans on campus

The videogame maker steps away from celebrity endorsers to tap university students to become ambassadors for Just Dance, all while attempting to set a world record.

LIGHTS-001

Anatomy of a youth fan

From grassroots efforts to targeting subcultures, our youth report examines how brands like HP and Virgin, as well as up-and-coming musical artists, are building loyalty among Gen Y.

infographic

Youth by the numbers

More than 500 teens and young adults were polled by Conversion and SPC Card about what makes them love (and not love) certain brands. Here’s an infographic look at the results.

Ben Benicky, Ross Thompson, Kevin Olson

Building loyalty with youth

What do HP, Virgin Mobile and Red Bull have in common? By letting youth customize how they want to engage, they’re winning true fans.

Hollerado

Battle of the bands

Take a brand-building lesson from Hollerado and Lights, two musical acts that are building impressive fan bases through grassroots initiatives, social engagement and DIY approaches.