Editorial

News

The future of creativity

With the Cannes Lions International Festival of Creativity looming on the calendar, the June 2011 issue of strategy takes a look at where we are and where we’re headed.

Upfront

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Telus critters want your vote

The mobility company is giving Canadians their say in selecting a spokescritter for the brand’s back-to-school campaign.

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So you think your fingers can dance?

A new Yellow Pages campaign puts a fresh spin on “Let your Fingers do the Walking.”

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QR codes go mainstream

The codes are being used everywhere from ads for Global TV Vancouver to fundraising efforts for the Children’s Miracle Network.

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Yellow Tail goes 360 to get toasted

The Australian wine brand is encouraging Canadians to say ‘Goodbye Fridays!’ with a contest to win the day off for a year.

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Liquid Nutrition’s smooth(ie) expansion

The Montreal-based company is using celebrity endorsements and a whole slew of digital channels to reach health-conscious Canadians.

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It’s Do or Die time for Windows

Microsoft Windows Canada sends PC users on a reality TV-inspired international adventure.

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Fido has answers

A new campaign from the mobile service provider emphasizes the value of getting a live customer service rep on the phone.

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Why so proud, Canada?

From Tim Horton’s to Rona, big brands have been showing their true patriot love in advertising lately.

Creative

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Molson goes green by seeing red

The beer co unveils its commitment to positively impact the environment in Canadian communities.

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Roots keeps it real for Canada Day

For the first time, the brand is using Facebook to lead a campaign and featuring everyday Canadians.

Who

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Locale’s artful kickoff

Aldo Group’s Douglas Bensadoun puts his best foot forward with a new store concept that brings local artists into the retail environment.

Deconstructed

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Lifestyle wars: Canadian Tire vs. Loblaw

The retail giants go head-to-head with new efforts focused on everyday living.

Biz

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Roundtable: The power of creativity

Strategy gathered a panel of seasoned industry veterans to discuss the state of creativity in Canada – from engraining it into office culture to its effect on the bottom line.

Next Media Stars

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The airport aficionado: Jennifer Sawula, strategy supervisor, MediaVest

Next Media Star contender Jennifer Sawula helped Capital One stand out at the airport.

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The budget extender: Fatima Hyder, manager, invention, Mindshare

Next Media Star contender Fatima Hyder knows how to get more bang for a client’s buck.

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The target terminator: Jen Donaldson, account planner, Time + Space Media

Next Media Star contender Jen Donaldson helped the Canada Games beat all targets.

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The webmaster: Steven Kim, digital strategist, Starcom

Next Media Star contender Steven Kim was game for the challenge of launching two new Pokémon games for Nintendo DS.

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The king of cross-platform content: Sam Galanis, supervisor, connection strategy, UM Canada

Next Media Star contender Sam Galanis got teens singing with Coca-Cola Covers.

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Next Media Stars

Check out who made the shortlist and what they’ve been up to, as we unveil the second batch of Next Media Star contenders.

Forum

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Thinking or sinking in the sea of sameness

Tony Chapman and Ken Wong discuss how creativity should be regarded as an asset, a real tool and resource that is entrenched and deployed across more areas of the business.

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Learning and leading creativity

Geoff Craig, former Unilever exec and Extreme Group’s new agency president, examines the importance of creative leadership within the marketing department and how to cultivate it.

Back Page

News

Creativity is a powerful tool

Y&R offers a handy tool to help cover your tracks at Cannes.

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