Articles Tagged ‘BMO’


BMO launches chatbots on Messenger and Twitter

The bank makes customer support available through a pair of conversational platforms.


BMO Financial names new chief digital officer

Brett Pitts, previously stateside at Wells Fargo, joins the bank to help it develop digital experiences.


Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.


BMO shifts focus to female entrepreneurs

An all-female agency team at FCB puts the bank’s Celebrating Women program in the spotlight.


BMO’s approach to embracing startups

Why the bank expanded its partnership with Ryerson’s DMZ to launch a fintech accelerator.


The BMO Effect

With Canada’s first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.


Android Pay launches in Canada

Which banks are on board and what features should you expect from Google’s mobile wallet?

Michael Letsche

Selling bold ideas up the chain

How a focus on business problems helped BMO take on a risky marketing initiative.


How BMO is fishing where the fish are

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.


BMO puts weight behind customer wishes

The bank’s new bicentennial campaign aims to inspire with community initiatives.

wish fountain

BMO banks on wishes

For its bicentennial, the brand has unveiled a 17-foot “wish fountain” that merges the digital and physical world.


2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.


Marketers of the Year: BMO’s CMO Effect

Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.


BMO dusts off its Ball-Star for Raptors’ return

The bank has a new campaign starring the talking ball it created for last year’s all-star game.


Up to the Minute: Senior hires at Citizen Relations

Plus: Account wins in the PR world and more news you may have missed.