Articles Tagged ‘BMO’

MOYlogo1

2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

Connie_Strategy_2016_BALLSTARcropped

Marketers of the Year: BMO’s CMO Effect

Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.

BMO

BMO dusts off its Ball-Star for Raptors’ return

The bank has a new campaign starring the talking ball it created for last year’s all-star game.

shutterstock_229761016

Up to the Minute: Senior hires at Citizen Relations

Plus: Account wins in the PR world and more news you may have missed.

bmotfc

BMO comes together with Toronto FC

A series of videos around the bank’s sponsorship of the club taps into the camaraderie of soccer fans.

eia

Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

Image 5

BMO rolls out the “Ball-Star”

In time for All-Star Weekend, the bank looks to an anthropomorphic basketball to reinforce its connection to the game.

hyundai

Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

bmoeffect

Experiencing the ‘BMO Effect’

A new brand platform adds some humour to the bank’s focus on the “human touch.”

PFLAG_0001_TakingPhoto

PFLAG sheds light on labels

The organization’s new poster uses a camera flash to make students think about how they see their LGBTQ classmates.

FCB

FCB Toronto adds to its creative team

Two new ACDs and a copywriter join the shop to work on the BMO account.

BMO

BMO’s a proud parent

The bank launches an enthusiastic campaign around its grown-up ATMs.

KBS

KBS Toronto leaders promoted

Nick Dean and Matt Hassell take on national roles, while Steve McCall becomes international head of client service.

shutterstock_294068531

MasterCard bets on data

New tech from the payment co aims to give merchants better insights and improve loyalty programs.

bmoRemembranceDay

BMO wants you to #TakePause

This Remembrance Day, the bank encourages moments of silence on social media.