Articles Tagged ‘McCann’

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McCann wins Tourism Vancouver

The agency will tap its international connections to lead the “second phase” of the city’s destination branding work.

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Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

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KBS wins Epica Grand Prix

The agency’s design work for Innocence Canada is among 11 Canadian winners at the show.

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Ogilvy, McCann lead Canada wins at the Effies

See the full list of winners and how local agencies placed in this year’s Effies Index.

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McCann hires a new CSO

Dustin Rideout rejoins the agency world, leading strategy for the shop in Toronto.

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Brands do it for mom

A collection of campaigns to get people in the spirit ahead of Mother’s Day.

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McCann West names ECD

Trent Burton will lead creative in Vancouver and Calgary at the agency as it continues to establish its new leadership team.

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Chevrolet pursues the ‘Canadian dream’

The automaker’s new masterbrand platform focuses on diversity and progress to connect with a broader range of drivers.

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McCann Canada adds to executive team

Caroline Murphy will lead communications and business development in a newly created dual role at the agency.

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Red Lion hires new director of strategy

Kira Montgomery moves to the creative side from Carat.

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Marking territory, from work wear to casual

Forty-year-old retailer Mark’s has come a long way from its origins supplying industrial clothes to a booming oil town.

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McCann West names new president

Karen Pearce will lead the agency’s offices in Calgary and Vancouver.

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McCann Montreal adds new VP

Thierry Gauthier is the agency’s first major hire since rebranding from Marketel and bringing in a new president.

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MRM/McCann names new president

George Panopoulos has taken over leadership of the digital and CRM shop.

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The new personal values of Canadians

A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.