Articles Tagged ‘McCann’

Sacha Ouimet

McCann hires new ECD in Montreal

Sacha Ouimet takes over creative leadership for the office.

Jenn Steinmann

MRM/McCann, Cundari name new presidents

Jenn Steinmann joins McCann from Cundari, which has itself promoted Malcolm McLean to the president’s role.

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The New Establishment: Shereen Ladha dances to her own beat

The McCann strategist balances her day job with several side-hustles.

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Why Canada’s Food Guide is about more than nutrition

McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

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McCann Canada reorganizes health practice

The agency integrates healthcare communications and pharmacy marketing ahead of a planned launch in Montreal.

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McCann Canada names new CEO amid restructuring

Simon Sikorski replaces David Leonard, who is departing along with CCO Darren Clarke and CSO Mary Chambers.

EDC

EDC shows the upside of risky trade

The crown corporation embraces its role in mitigating risks for small businesses looking international in a new platform.

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Check it Out: Nike’s church of basketball

The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.

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Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.

Knixwear

Women still don’t feel represented in ads: study

Part three of McCann’s The Truth About Canadian Women reveals the gap that persists in how women are portrayed.

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Is Coffee-Mate the next big disruptor?

An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.

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Cannes 2018: Behind an ad that won Young Lions Silver

The winners from McCann discuss their idea that normalizes those with intellectual disabilities joining the workforce.

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Cannes Digest: How is Canada faring so far?

A Young Lions team picks up a Silver win as the second day of the festival also brings a handful of new nominations.

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Cannes Digest: Festival begins with 31 shortlist nods

Monday morning brings news of nominations for nine Canadian agencies across five categories.