Articles Tagged ‘McDonald’s’

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The Big Mac of food currencies

To celebrate its 50th birthday, McDonald’s has released six million coins diners can redeem for the iconic burger.

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McDonald’s to expand McCafe concept

Two street-level storefronts bring the QSR’s standalone coffee shop to a new urban setting.

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Cannes 2018: And the Outdoor Grand Prix goes to…

Cossette and McDonald’s simple solution to crummy navigational signage just bagged the big one for Canada.

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Cossette wins double Best of Show at Marketing Awards

The agency took top honours for its work with McDonald’s and SickKids.

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Check it Out: Deconstructing the golden arches

Cropped into small pieces, the McDonald’s logo serves as directions to nearby restaurants in a new OOH campaign.

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McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

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McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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Shea Weber races a horse

McDonald’s continues its partnership with the Montreal Canadiens to promote its Mighty Angus burger.

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Check it out: McDonald’s gets serious about chicken

The QSR does its best to help you understand how good its chicken sandwiches are.

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Digital evolution is about skills, not job titles

Marketers say it’s all hands on deck when it comes to prepping for digital disruption.

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McDonald’s turns the spotlight on young staff

A new campaign profiles individual crew members who credit the QSR with helping them grow.

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Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

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CASSIES Silver: McDonald’s stirs up a winning rivalry

Cossette and the QSR built a campaign around a special burger to test on Bruins fans.