Articles Tagged ‘McDonald’s’

FrankPalmer2SM

Frank Palmer looks beyond DDB Canada

The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.

Inside

AToMiC 2019: The art of design

Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.

lunchbox

AToMiC 2019: When diversity and advertising collide

DDB, Zulu Alpha Kilo and FCB/Six create work that champions diversity in its many forms.

screenshot178

Strategy’s most read of 2018: Brands

As the year winds down, read about the campaigns that got the most attention from readers in 2018.

Street Dreams Magazine for AdWeek on October 2, 2018 in New York City.

Overheard at Ad Week NY

Here are some words of wisdom from Lee Clow and other industry luminaries to take with you as we near the end of 2018.

Print

AOY Gold and Design AOY Silver: Cossette VS. everyone

The agency’s third consecutive Gold win comes as it evolves to become a strategic business partner to clients.

big mac

The Big Mac of food currencies

To celebrate its 50th birthday, McDonald’s has released six million coins diners can redeem for the iconic burger.

mccafeunion

McDonald’s to expand McCafe concept

Two street-level storefronts bring the QSR’s standalone coffee shop to a new urban setting.

Screen Shot 2018-06-19 at 4.59.20 PM

Cannes 2018: And the Outdoor Grand Prix goes to…

Cossette and McDonald’s simple solution to crummy navigational signage just bagged the big one for Canada.

_DSC9414

Cossette wins double Best of Show at Marketing Awards

The agency took top honours for its work with McDonald’s and SickKids.

Screen Shot 2018-02-26 at 11.19.30 AM

Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

OLYMPUS DIGITAL CAMERA

Check it Out: Deconstructing the golden arches

Cropped into small pieces, the McDonald’s logo serves as directions to nearby restaurants in a new OOH campaign.

bmxb

McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

P1230961

McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.