Articles Tagged ‘McDonald’s’

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McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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Shea Weber races a horse

McDonald’s continues its partnership with the Montreal Canadiens to promote its Mighty Angus burger.

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Check it out: McDonald’s gets serious about chicken

The QSR does its best to help you understand how good its chicken sandwiches are.

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Digital evolution is about skills, not job titles

Marketers say it’s all hands on deck when it comes to prepping for digital disruption.

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McDonald’s turns the spotlight on young staff

A new campaign profiles individual crew members who credit the QSR with helping them grow.

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Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

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CASSIES Silver: McDonald’s stirs up a winning rivalry

Cossette and the QSR built a campaign around a special burger to test on Bruins fans.

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Behind Red Urban’s burger collaboration

Creative director Christina Yu on how the agency worked with Omnicom’s dedicated McDonald’s unit on its first campaign.

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Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

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Advocacy group calls out McDonald’s over nuts

A full-page ad and petition campaign from Food Allergy Canada aims to get the QSR to rethink changes to its allergen policy.

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McDonald’s starts an existential debate

In a new national campaign headed to the Super Bowl, the brand ponders the presence of bacon in its classic menu item.

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Consumers love Starbucks’ holiday cup most

A new survey examines how consumers feel about coffee shops’ increasingly important festive cups.

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McDonald’s creates a battle of the burgers

The QSR uses its self-serve kiosks to get customers to settle a rivalry between Montreal Canadiens teammates.

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McDonald’s takes a trip to the farm

The QSR continues to push transparency by answering kids’ honest questions about where its food comes from.