Articles Tagged ‘McDonald’s’

AI

The Next Big Thing in artificial intelligence

From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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McDonald’s puts Beyond Meat on the menu

A handful of Ontario restaurants will be the first to test demand for an exclusive plant-based burger.

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Tech in Action: Print goes programmatic

A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.

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McDonald’s talks up the quality of its eggs

A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.

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McDonald’s goes green with new concept restos

The burger chain will introduce fibre lids, re-pulpable cups and other changes in stores in London, Ont. and Vancouver.

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Brands catch Raptors fever

How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.

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2019 Shopper Innovation + Activation winners revealed

Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.

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2019 SIA Awards: Store-driving designs

Campaigns for Consonant Skincare, RGD, McDonald’s, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.

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McDonald’s puts friendship at the core of recruitment

In its latest teen-focused effort, the QSR promotes itself as a ‘modern and progressive’ workplace.

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Frank Palmer looks beyond DDB Canada

The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.

Inside

AToMiC 2019: The art of design

Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.

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AToMiC 2019: When diversity and advertising collide

DDB, Zulu Alpha Kilo and FCB/Six create work that champions diversity in its many forms.

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Strategy’s most read of 2018: Brands

As the year winds down, read about the campaigns that got the most attention from readers in 2018.

Street Dreams Magazine for AdWeek on October 2, 2018 in New York City.

Overheard at Ad Week NY

Here are some words of wisdom from Lee Clow and other industry luminaries to take with you as we near the end of 2018.

Print

AOY Gold and Design AOY Silver: Cossette VS. everyone

The agency’s third consecutive Gold win comes as it evolves to become a strategic business partner to clients.