Articles Tagged ‘McDonald’s’
Tim Hortons bucks the brand value trend
The coffee chain stands out among QSRs showing declines, according to a new ranking report.
CASSIES Silver: McDonald’s stirs up a winning rivalry
Cossette and the QSR built a campaign around a special burger to test on Bruins fans.
Behind Red Urban’s burger collaboration
Creative director Christina Yu on how the agency worked with Omnicom’s dedicated McDonald’s unit on its first campaign.
Which brands will Canadians see during the Super Bowl?
From beer to banks to video games, here are the advertisers that will have a presence during the big game.
Advocacy group calls out McDonald’s over nuts
A full-page ad and petition campaign from Food Allergy Canada aims to get the QSR to rethink changes to its allergen policy.
McDonald’s starts an existential debate
In a new national campaign headed to the Super Bowl, the brand ponders the presence of bacon in its classic menu item.
Consumers love Starbucks’ holiday cup most
A new survey examines how consumers feel about coffee shops’ increasingly important festive cups.
McDonald’s creates a battle of the burgers
The QSR uses its self-serve kiosks to get customers to settle a rivalry between Montreal Canadiens teammates.
McDonald’s takes a trip to the farm
The QSR continues to push transparency by answering kids’ honest questions about where its food comes from.
Check it out: McDonald’s secret lives
The QSR helps promote The Secret Life of Pets with its latest Happy Meal push.
Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
What had SXSW buzzing this year?
Why VR and Snapchat were on everyone’s minds during the annual innovation conference.
Check it out: Can a Big Mac conquer hate?
McDonald’s Canada asks Canadiens fans to hug a hated rival for a free burger.
Which Canadians made the Warc 100?
Check out where our brands, campaigns and agencies landed on this year’s list.
Getting Canadians to love it
How McDonald’s SVP of marketing has been fighting the perception of the chain as a faceless corporate giant, portraying it as part of the Canadian fabric.