Articles Tagged ‘McDonald’s’

Copied from Media in Canada - Handshake

Digital evolution is about skills, not job titles

Marketers say it’s all hands on deck when it comes to prepping for digital disruption.

mcdyouth

McDonald’s turns the spotlight on young staff

A new campaign profiles individual crew members who credit the QSR with helping them grow.

StockSnap_X9LBZU70HI

Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

Max 67-Cossette

CASSIES Silver: McDonald’s stirs up a winning rivalry

Cossette and the QSR built a campaign around a special burger to test on Bruins fans.

bigmac

Behind Red Urban’s burger collaboration

Creative director Christina Yu on how the agency worked with Omnicom’s dedicated McDonald’s unit on its first campaign.

cibcsmart

Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

facwhy

Advocacy group calls out McDonald’s over nuts

A full-page ad and petition campaign from Food Allergy Canada aims to get the QSR to rethink changes to its allergen policy.

Big

McDonald’s starts an existential debate

In a new national campaign headed to the Super Bowl, the brand ponders the presence of bacon in its classic menu item.

Red_Holiday_Cups_2016_(1)

Consumers love Starbucks’ holiday cup most

A new survey examines how consumers feel about coffee shops’ increasingly important festive cups.

mcplayer

McDonald’s creates a battle of the burgers

The QSR uses its self-serve kiosks to get customers to settle a rivalry between Montreal Canadiens teammates.

mcdonaldsfarmers

McDonald’s takes a trip to the farm

The QSR continues to push transparency by answering kids’ honest questions about where its food comes from.

Untitled

Check it out: McDonald’s secret lives

The QSR helps promote The Secret Life of Pets with its latest Happy Meal push.

eia

Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

sxsw

What had SXSW buzzing this year?

Why VR and Snapchat were on everyone’s minds during the annual innovation conference.

chara

Check it out: Can a Big Mac conquer hate?

McDonald’s Canada asks Canadiens fans to hug a hated rival for a free burger.