Articles Tagged ‘North Strategic’

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Air Miles gets close with Tessa Virtue

The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.

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GoDaddy brings coziness to Raptors partnership

In its latest campaign with a Raptors star, the website platform returns to the humour of past executions.

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Cadillac Fairview continues brand building with new signature

For “Meet You There,” the retail and shopping mall operator took cues from major consumer brands.

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SkipTheDishes looks to hockey’s primetime audiences

The food delivery service launched a humorous campaign featuring actor Jon Hamm during the NHL season opener.

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Publicis brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

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Tennis Canada creates its own beat

The organization is capitalizing on the success of stars on the international stage to motivate involvement at the amateur level.

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GoDaddy brings sports alignment to Quebec

After launching service in French earlier this year, the company partners with Laurent Duvernay-Tardif to inspire entrepreneurs.

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American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

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BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

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GoDaddy enables the next big ideas

A new campaign and social play aims to show how quickly new business concepts can be given an online platform.

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Up to the Minute: Abacus hires CRO

Plus, Esther Garnick PR wins This Works, Astral announces first Carte Blanche jury and more news you may have missed.

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Samsung aims to ‘Do Bigger Things’ at the Olympics

Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.

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Cadillac Fairview’s ‘optimistic’ view of the future

With a digital spot promoting its sponsorship of the Olympics, the company launches its new “Brighter” brand platform.

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.