Articles Tagged ‘North Strategic’

Cadillac

Cadillac Fairview continues brand building with new signature

For “Meet You There,” the retail and shopping mall operator took cues from major consumer brands.

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SkipTheDishes looks to hockey’s primetime audiences

The food delivery service launched a humorous campaign featuring actor Jon Hamm during the NHL season opener.

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Publicis brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

tenniscanada

Tennis Canada creates its own beat

The organization is capitalizing on the success of stars on the international stage to motivate involvement at the amateur level.

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GoDaddy brings sports alignment to Quebec

After launching service in French earlier this year, the company partners with Laurent Duvernay-Tardif to inspire entrepreneurs.

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American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

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BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

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GoDaddy enables the next big ideas

A new campaign and social play aims to show how quickly new business concepts can be given an online platform.

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Up to the Minute: Abacus hires CRO

Plus, Esther Garnick PR wins This Works, Astral announces first Carte Blanche jury and more news you may have missed.

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Samsung aims to ‘Do Bigger Things’ at the Olympics

Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.

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Cadillac Fairview’s ‘optimistic’ view of the future

With a digital spot promoting its sponsorship of the Olympics, the company launches its new “Brighter” brand platform.

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

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GoDaddy helps Norm Powell drop a new single

The Toronto Raptor creates a site for his fledgling music career and helps the brand tell a more authentic story.

Enercare

Enercare names new sales and marketing VP

Al Shulman joins the services company ahead of its seasonal ‘Light Up’ campaign.

smirnoff

Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.