Articles Tagged ‘North Strategic’

Amex

American Express shows support for Vlad Jr.

By helping baseball’s top prospect feel welcomed, the brand hopes its global positioning will resonate with Canadians.

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BMW dresses up luxury real estate

A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.

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BMW brings M Festival to Canada

The automaker brings high-performance M series aficionados together as its builds its experiential side.

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Air Miles gets close with Tessa Virtue

The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.

GoDaddy

GoDaddy brings coziness to Raptors partnership

In its latest campaign with a Raptors star, the website platform returns to the humour of past executions.

Cadillac

Cadillac Fairview continues brand building with new signature

For “Meet You There,” the retail and shopping mall operator took cues from major consumer brands.

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SkipTheDishes looks to hockey’s primetime audiences

The food delivery service launched a humorous campaign featuring actor Jon Hamm during the NHL season opener.

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Publicis brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

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Tennis Canada creates its own beat

The organization is capitalizing on the success of stars on the international stage to motivate involvement at the amateur level.

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GoDaddy brings sports alignment to Quebec

After launching service in French earlier this year, the company partners with Laurent Duvernay-Tardif to inspire entrepreneurs.

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American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

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BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

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GoDaddy enables the next big ideas

A new campaign and social play aims to show how quickly new business concepts can be given an online platform.

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Up to the Minute: Abacus hires CRO

Plus, Esther Garnick PR wins This Works, Astral announces first Carte Blanche jury and more news you may have missed.