Articles Tagged ‘North Strategic’

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GoDaddy helps Norm Powell drop a new single

The Toronto Raptor creates a site for his fledgling music career and helps the brand tell a more authentic story.

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Enercare names new sales and marketing VP

Al Shulman joins the services company ahead of its seasonal ‘Light Up’ campaign.

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Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.

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American Express targets millennial life

The brand launches a new product for Uber-loving young professionals with different views on rewards.

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Publicis Groupe suspends all awards participation

Promotional budgets are being diverted from industry events to an internal AI assistant.

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North Strategic wins Ticketmaster

The event ticket seller names its first PR agency in Canada.

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Check it out: Tim Hortons gets in with the coffee snobs

The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.

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GoDaddy ups its product game

The second spot in the “Itty Bitty Ballers” campaign reinforces the focus on easy website building and customer support.

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Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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Up to the Minute: BICOM gets new managing director

Plus, client wins for North Strategic and Kwittken, GroupM’s new CMO and more news you may have missed.

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The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

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MSLGroup president heads to new firm

Gayla Brock-Woodland has moved on to lead public affairs firm Ensight.

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The List 2016: Who had the most noteworthy year?

We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.

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Samsung takes a 360-degree view on fears

The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.

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MSLGroup acquires North Strategic

The PR agency and its content arm Notch Video now fall under holding co Publicis Groupe.