Articles Tagged ‘Post Foods’

wym6

CASSIES Bronze: Grape-Nuts helps conquer mountains

The brand dug into its history and conjured Sir Edmund Hillary, resulting in climbing sales.

shutterstock_89267485

Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

sugarcrisp

Sugar Crisp sings a new tune

The Post Foods brand is targeting university students with a Facebook contest aimed at giving someone 15 minutes of fame.