Articles Tagged ‘scotiabank’

GillianRiley

View from the C-Suite: Tangerine’s Raptors marketing a slam dunk

President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.

Scotiabank

Scotiabank engages with potential newcomers

How the bank works with organizations to guide potential customers at various stages of the immigration process.

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Consumer satisfaction with banks’ financial advice dips

J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.

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Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.

Corner Office

Corner Office Shifts: New CMOs at Scotiabank, Samsung

A round-up of senior-level changes you may have missed.

simpliilogo

Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.

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Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.

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Scotiabank gets into open-source

The bank’s PLATO development team has put one of its tools on GitHub for anyone to use or contribute to.

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Samsung Pay opens to Scotiabank, ATB customers

The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Jeff Marshall named chief marketer for Street Capital

The former head of Scotiabank’s Digital Factory joins another of the bank’s alumni, Duncan Hannay.

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Android Pay launches in Canada

Which banks are on board and what features should you expect from Google’s mobile wallet?

Scotia

Scotiabank’s democratic approach to the arts

The bank refreshes its sponsorship-focused campaign to highlight Canadians’ collective creativity.

ecobee

Ones to watch from the Canadian Startup Awards

The year’s winners give marketers a hint of which companies they should be watching, both as partners and competitors.

Scotia

Scotiabank takes its tech message mass

Mobile offerings are at the heart of the new creative campaign from the bank.