Imperial Oil is launching an Esso Olympic Sweepstakes, wherein customers can win trips to the Games in Nagano, Japan, a Dodge Durango sports-utility vehicle or Roots warm-up jackets for using their Esso credit card – or requesting a new free Esso Extra Card.

Three tv spots, two English and one French, featuring Olympic hopefuls and hockey legends will support the promotion. English commercials were produced by Goodgoll Curtis in Toronto, while the French spot was created by Communications bleu blanc rouge in Montreal.