Can you picture your favourite cartoon character at a hockey game? How about at a stripclub? Probably not, since it isn’t often we associate animated characters with real-life situations, let alone naughty grown-up things. However Toronto-based agency Enterprise Creative Selling will highlight the more adult side of cartoons in a new trade campaign for Teletoon this summer.
Launching Aug. 18, the campaign will appear nationwide in ad agency bathrooms in Toronto, Montreal and Vancouver, with locations provided by Montreal-based outdoor media company Zoom Media. The goal is to remind buyers that the network isn’t just for kids – many adults watch it too.
Alison Simpson, president for Enterprise, explains that, ‘Teletoon appeals to a much broader group of people than media planners might think. We are trying to [position it as] a unique network that appeals to both the young and the old.’
One of the two ads is set in a bar with Brian, the dog from the cartoon Family Guy, sitting on a stool, holding a martini and hitting on the woman sitting beside him. While Brian remains in his animated state, everything else, including the bar and the woman are real.
A second ad features Evil Con Carne at a proctologist’s office.
‘When you think of Teletoon the first thing you think of is kids,’ explains Simpson. ‘We wanted to surprise people and shock them to break down those stereotypes. By featuring a combination of animated characters with real people, it brings to life the fact that you can really get immersed in cartoons and the world of Teletoon.’
Client: Teletoon
Agency: Enterprise Creative Selling
Creative Director: Paul Wales
Copywriter: Andrew Shaddick
Art Director: Rita D’Ettore-Berton, Sheryl Wilson
Account Management: Lisa LaVecchia, Jonathan Ritter
Print Production: Lidia Ferrari
Photography: Robert Goshgarian – Westside
