Top 5 entertaining spots

We asked CDs to find TV ads that they believe are entertaining and would translate to sales. It turns out that, yes, in fact, both goals can be attained. Here's what they turned up.

We asked CDs to find TV ads that they believe are entertaining and would translate to sales. It turns out that, yes, in fact, both goals can be attained. Here’s what they turned up.

Vim ‘Prison’

‘The comedy comes directly out of a very relevant consumer insight – cleaning your bathroom sucks and it can take too long. As a result I remember the product name not just the spot.’ Lara Palmer, art director/associate CD, DDB Vancouver

Agency: Zig Client: Unilever

PowerAde ‘Cool New Camera’

‘PowerAde rewards the viewer with a seriously funny and unexpected punch line. It is also perfectly executed. The runner’s surprised reaction to the cameraman winning the race is right on the money. A gold medal contender in my books.’ Karen Howe, VP/CD, Due North Communications, Toronto

Agency: Wieden + Kennedy Amsterdam Client: Coca-Cola

Bud Light ‘Immunity’

‘Beer can’t seem to escape from the same old tired pool of ‘babes,’ ‘guys trying to look cool,’ and did I mention ‘babes?’ This fun spot entertains you, rather than makes you feel embarrassed at the point of sale and consumption.’ Noel O’Dea, president, Target Marketing, St. John’s, Nfld.

Agency: Downtown Partners Client: Labatt Breweries of Canada

Bootlegger ‘Lawn’

‘Cheesy, very ’70s, funny. They didn’t choose supermodels but regular people going through an obstacle race. Showing fashion as a very functional buy makes me think that these clothes are affordable but still fashionable.’ Daniel Charron, VP/CD, Republik Advertising + Design, Montreal

Agency: Rethink Client: Bootlegger

Raisin Bran Crunch ‘Fired’

‘It’s so loud and crunchy, that the guy can’t hear his boss talking to him,and he’s asking why he is still here, since he’s been fired. Then the boss says ‘I want you out!’ The guy still can’t hear a thing, so he just gives his boss a feeble ‘thumbs up.’ Very good talent, and a simple, fun spot. No doubt about the product benefit.’ Bruce Fraser, director, creative services, Elevator, Vancouver

Agency: J. Walter Thompson Client: Kellogg’s Canada