The contenders

David Brimson, national manager, PR and advertising, Toyota Canada

David Brimson, national manager, PR and advertising, Toyota Canada

Brimson is the man behind the boundary-breaking Yaris creative, which helped make the model the subcompact leader last October, despite only launching mid-month. That fact contributed to Toyota achieving a 12.8% market share in October, an all-time record. He’s also behind the Lexus IS series launch that helped the brand achieve record year-to-date sales last year, up 16% from 2004.

Lawrie Ferguson, SVP marketing, Coast Capital Savings

Her contributions to redefining the banking experience include creating a truly free, absolutely no-strings-attached chequing account, and a branch environment where customers are met by staff at the front door. By early 2005, Coast Capital Savings had attracted 20,000 brand new free chequing customers. Another 22,000 existing members who previously had no chequing account with the credit union have also switched from other financial institutions to sign up for free chequing.

Nicole Dubé, director of marketing, Le Lait

Over 2005, Dubé continued to make milk a viable brand. Her executions included promoting a recording artist, innovative media buys like the love story in free daily Métro, and pushing the boundaries of what a

‘non-brand’ could truly represent to a people. And Quebecers have responded: Milk enjoyed an unheard of 3% consumption increase in the last year.