Leo Burnett’s Toronto office experienced a handsome overload last month when it kicked off its annual November charity drive with a mustache contest. The drive entails Leo, Starcom and Mediavest employees engaging in various fun fundraising activities like executive karaoke and foosball tournaments. Last year’s efforts raised over $35,000 for the United Way, Literature for Life and NABS.

Twenty of Leo’s finest had one month to grow the most magnificent mustache, to be determined in an elaborate internal pageant judged by beauty queen Inga Skaya (right), two Toronto Argonaut cheerleaders (one left) and a non-partisan local mustache connoisseur.

Want to share your own clever do-gooder tactics?

Call for entries – second annual Cause + Action awards

Last year, Home Depot Canada wowed our judges with its successful CRM program.

Think your brand has what it takes? Contact Natalia Williams at natalia@strategy.brunico.com for more details.