The Digital Agency of the Year process began with a call to agencies across the country to enter their top digital campaigns executed in the past year. The shortlist was developed based on a poll of senior agency and digital professionals across the country. Each person was asked to choose which agency’s work was the strongest, and points were awarded based on how many times an agency was selected.
The finalist agencies were then invited to submit three digital campaigns that represented the best work they had done in the 12 months preceding. Those that were deemed Canada’s best and participated in the second round are listed below.
Judges, all industry professionals in the digital space, then marked the campaigns online and in isolation. They gave each campaign two marks from one to 10 based on strategic insight and the ability to execute the idea creatively. Judges who declared conflicts were omitted from the scoring process on the applicable cases or agencies.
After the judging site closed, the scores were totaled and averaged, with equal weighting, and the agency with the highest final score was the winner.
The scores
Creativity
Proximity 7.68
Grip Limited 7.63
Taxi 7.61
BBDO 7.60
John St. 7.55
Red Urban 7.09
Trapeze 6.99
Sid Lee 6.98
Cloudraker 6.78
Juniper Park 6.66
Capital C 6.31
Strategy
Proximity 7.78
BBDO 7.53
John St. 7.40
Taxi 7.31
Grip Limited 7.29
Red Urban 7.13
Juniper Park 6.93
Sid Lee 6.90
Trapeze 6.90
Cloudraker 6.48
Capital C 6.18
Total
Proximity 15.46
BBDO 15.13
John St. 14.95
Grip Limited 14.92 (tie)
Taxi 14.92 (tie)
Red Urban 14.22
Trapeze 13.89
Sid Lee 13.88
Juniper Park 13.59
Cloudraker 13.26
Capital C 12.49
Jump to:
DAOY Gold: Proximity’s disciplined approach to digital
DAOY Silver: BBDO’s digital push pays off
DAOY Bronze: The unignorable drives John St.
DAOY Honourable Mention: Grip’s digital growth
DAOY Honourable Mention: Taxi’s big digital fares
