Digital

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Trust and design go hand-in-glove

EY Design Studio’s Stephen Megitt on which digital elements are more vital than ever (and others that can go to the next level).

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How Mini is keeping its community connected

Friendship among drivers is a major draw for the automaker. Virtual meet-ups and content that go beyond cars aims to maintain it.

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Inside the Competition Bureau’s focus on digital ads

Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.

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Competition Bureau to increase enforcement of ‘deceptive’ online ads

The law enforcement agency wants to improve Canadian trust in the online marketplace.

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Soshal launches digital experience design agency

The Ottawa-based agency bucks the integration trend by launching Craft&Crew as a standalone offering.

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Indigo gets Thoughtfull about new gifting brand

The retailer’s internally incubated ecommerce site uses its extended product selection to help answer demand for unique gifts.

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Rogers goes hands on with its future

The telco’s new flagship store attempts to break down adoption barriers and help consumers understand tech like 5G and IoT.

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Simplii looks to smooth foreign currency exchanges

CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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William Thomas Digital invests in tech leadership

As the CRM agency works to be a “bridge” between tech and strategy, Bob Sybydlo joins from FCB/Six to lead automation.

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Toronto Zoo gets ‘cheeky’ in the name of education

A summer campaign promoting the zoo’s Wild Encounters exhibit makes the most of its budget by going to the core of its mission.

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Bloom mattresses pop up at Walmart

The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

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Leon’s stocks small store with big tech

The furniture retailer is building its omnichannel strategy by testing technology at its first smaller-format location.