Digital

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A ‘micropedia’ makes micro aggressions more apparent

An initiative from Zulu Alpha Kilo and a number of D&I organizations chronicles how common phrases can cause harm.

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Brands to Watch: Kits brings convenience to eyecare

The newcomer to the eyeware scene is taking cues from the lifestyle and fashion world to market its products.

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2021 Brand of the Year: Telus makes the future friendly

How the telco is putting its technological prowess to work solving critical human needs.

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How digital flyers evolved from simple price listings

Reebee’s Mark Smith has seen the format used to call out categories, celebrate partner brands and tell deeper stories.

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FCB Toronto enters the metaverse

The agency has recreated its office in social platform Gather Town as part of broader workplace culture and mental health efforts.

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In Brief: Director X’s prodco heads to the U.S.

Plus, AntiSocial adds two to support its growth, while Apex and Ruckus grow their client roster internationally.

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Why Kijiji built a digital storefront for its first holiday campaign

The marketplace is making a bigger fuss of its budget gifts as more people watch their wallets this year.

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BRP navigates through uncharted digital territory

The launch of a navigational app is the latest step in the company’s five-year strategy to transform the rider experience.

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Ecomm’s surge has bolstered holiday shopping early birds

Google Canada reveals the biggest trends for this year’s season at it launches free online listings for retailers.

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Inside Vision7′s new COVID-19 monitor

The holding co. created a multi-agency taskforce that will manage the insights-driven portal for marketers.

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Trust and design go hand-in-glove

EY Design Studio’s Stephen Megitt on which digital elements are more vital than ever (and others that can go to the next level).

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How Mini is keeping its community connected

Friendship among drivers is a major draw for the automaker. Virtual meet-ups and content that go beyond cars aims to maintain it.

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Inside the Competition Bureau’s focus on digital ads

Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.

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Competition Bureau to increase enforcement of ‘deceptive’ online ads

The law enforcement agency wants to improve Canadian trust in the online marketplace.