Teletoon’s vampire street fight

Interactive prodco The Secret Location unveils Canada's first stereoscopic 3D interactive project to market a TV show.
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Teletoon has given kids a game they can really sink their teeth into. Targeting nine- to 12-year-olds, Humans vs. Vampires, Canada’s first stereoscopic 3D interactive project to market a TV show, promotes the network’s upcoming series My Babysitter’s a Vampire. On top of the glory of winning, it also gives players the chance to determine how the series ends.
Developed with Toronto-based interactive prodco The Secret Location, the game uses 3D stereoscopic tech to pit the show’s human characters against their blood-sucking counterparts, with players choosing which side to play for.
Each side accumulates points, and for the show’s April 19 finale, one of two filmed episodes will go to air, depending on which side has won the online battle. Kids can send invites to their friends by IM, text or email to play against each other live. The goal, says James Milward, founder/executive producer, The Secret Location, was to introduce viewers to the show’s characters so they’d already be engaged when it premieres.
The game has been promoted through on-air Teletoon promos and Secret Location street teams handing out 3D glasses in Canadian cities.
At press time, Mybabysittersavampire.com had amassed over 1.5 million page views. The show premieres Jan. 3 on Teletoon.