If variety is the spice of life, strategy’s Creative Report Card is on fire this year. Rather than one agency dominating all categories, which has been known to happen, the top winners this year can’t all high-five each other as they walk down the hall.
Mercedes-Benz (a client of BBDO) takes top advertiser, DDB is top agency, Rethink takes top CDs, and Juniper Park’s dynamic duo take the art and copy categories. It just goes to show that there are plenty of creative juices flowing across the country, and plenty of awards to go around.
To determine who came out on top, thousands of regional, national and international awards were tallied and awarded points (see ‘Methodology’ for how it all goes down).
Read on to find out who made the grade this year.
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Top advertiser: Mercedes-Benz/Smart Canada, plus runners-up
Movin’ on up: five of this year’s big climbers
Top creative directors: Chris Staples and Ian Grais, Rethink, plus runners-up
Top Art Director and Copywriter: Colin Brown and Tom Greco, Juniper Park, plus runners-up
