Fresh Intelligence grows by two

The market research company welcomes two new executives into the fold, William Ratcliffe and Christian Mueller.

Fresh Intelligence has experienced a bit of a growth spurt. The Toronto-based market research company has added two new executives to its roster to help meet the demands of its growing business.

Bill Ratcliffe, PhD, has been brought into the Fresh Intelligence fold as product development officer, bringing with him over 30 years of experience in marketing research to lead the company’s commitment to innovation in the area. He currently serves as CEO of research services company Collected Conscience and as an adjunct professor at the University of Waterloo. He was previously president at Millward Brown Canada. Ratcliffe will be working with Corrine Sandler, CEO, Fresh Intelligence, to help further develop the company’s proprietary research models and develop innovative client methodologies.

Christian Mueller, formerly VP at Synovate, has also joins the team at Fresh Intelligence team as chief methodologist. He brings over 25 years of experience across product categories including financial services, retail, packaged goods, hospitality, travel and tourism, and has a PhD in psychology. He will be reporting to Olga Churkina, director of research, Fresh Intelligence.

Pictured: Bill Ratcliffe