DentsuBos wins Staples Canada

The win comes following a North American review for creative, media and PR.
Money

DentsuBos and its media partner Aegis Media have won the creative and media account for Staples Canada following a review of the business.

“The chance to work with such a great brand is a fantastic opportunity,” said Claude Carrier, president of DentsuBos Toronto in a release.  “This is a perfect example of how we can leverage the benefits and power of the Dentsu Aegis network on behalf of our clients.”

The agency, which has 200 employees in its Toronto and Montreal offices will work on the Staples business across North America.

“We are looking forward to this new relationship,” said Rick Atkinson, VP of marketing for Staples Canada in a release. “They clearly demonstrated their ability to develop solutions based on great insights and strategy to help us succeed.”