Tribal DDB nominated for PR Lion

The agency picked up a mention for its work on the McDonald’s Canada “Our Food. Your Questions.” campaign.

Tribal DDB picked up another Cannes shortlist mention on Sunday in the PR category, getting mentioned in the Best use of Social Media category for its “Our Food. Your Questions.” campaign. Canada had 16 entries in the PR category, down from 27 last year. Overall there are 158 shortlisted projects on the finalist list.

The agency’s mention is the second for the agency and the campaign so far during the Festival, with the work also being shortlisted in the Websites, Banners and Microsites category for Direct Lions earlier on Sunday.

PR and Direct Lions will be handed out along with Creative Effectiveness and Promo and Activation on Monday night in Cannes.