Grey and MCSC win CASSIES Grand Prix

The agency and the Missing Children Society also picked up two Golds at tonight's award show. Read about all the winners here.

It was a big night for Grey Canada and the Missing Children Society of Canada, which walked away with two Golds and the Grand Prix honours at this year’s CASSIES awards, presented at the Hilton Toronto.

The duo added to their growing collection of hardware for the “Milk Carton 2.0″ campaign launched in 2012, which also nabbed honours at Cannes and the ADCC.

Joining the pair as multi-Gold winners are McDonald’s and Tribal Worldwide, which picked up two Golds for its “Our Food. Your Questions.” campaign, as well at the Globe and Mail Creative Effectiveness Prize.

Kokanee and Grip also picked up two Gold awards for the The Movie Out Here, while Taxi and Kraft’s Mio won two for the brand’s launch efforts. Taxi also picked up a Gold for its work with Koodo in the Sustained Success category, as well as three Bronzes for clients including Telus, Boston Pizza and Canadian Tire.

Other Gold winners included Anomaly and Budweiser for the “Red Lights” campaign; Leo Burnett and Earls for the restaurant’s “Lobster Event” promotion; DentsuBos and Iögo for the brand’s launch campaign; Saatchi & Saatchi and the Tourette Syndrome Foundation of Canada for “Surrender Your Say”; and Sid Lee and Videotron for “Pranked Technicians.”

Other notable winners of the evening include Bleublancrouge and John St., which each picked up two Silvers; DDB, which picked up a Silver and three Bronzes; and Ariad Communication and Bensimon Byrne, which walked away with two Bronzes apiece.

Photos by Ryan Walker (

Check out the complete case study list below.

Grand Prix

Grey Canada and Missing Children Society’s next-gen milk carton 


Anomaly and Budweiser put on the Red Lights

Dentsu and Iögo’s big debut 

Leo Burnett and Earls bring lobster to the masses

Saatchi & Saatchi and TSFC take over Twitter

Sid Lee and Videotron pranks its technicians

Tribal Worldwide and McDonald’s disarms its detractors

Grip and Kokanee make a movie

Taxi and Mio get through to millennials

Taxi and Koodo’s branding keeps on winning



Agency 59 and Heart and Stroke’s zombies save lives

DDB and Toronto Jewish Film Festival flip perception

Bleublancrouge and Rouge FM transforms the radio station 

Lg2 and Quebec City reconsider the bus

John St. and Carly’s Café give autism a voice

Cossette makes Home Depot “beau” in Quebec

Nolin BBDO gives chocolate milk a makeover in Quebec

John St. and SpongeTowels soak up sales growth 



BBDO and Mountain Dew keep the momentum going

Bensimon Byrne and Scotiabank take fans to the movies

DDB and Subaru rally families 

Leo Burnett and Ikea beat their Moving Day record

Sid Lee and Sport Chek celebrate Mother’s Day 

Taxi and Canadian Tire get fresh with air filters

Taxi and Boston Pizza’s epic Pizzaburger launch 

Ariad Communications and Knorr answer the eternal question

Ogilvy and Dove man up

Red Lion helps save Joe Boxer

Zulu Alpha Kilo and Corona’s high life

Taxi and Telus make a TV play 

Bensimon Byrne and Jackson-Triggs have a wine for that 

We Are Tonic helps Lake of Bays expands its footprint

DDB and Subaru BRZ heat up 

Lowe Roche and HSF target apathetic boomers

Juniper Park helps Del Monte re-establishes its quality credentials