Articles Tagged ‘CASSIES’
Letter to the editor: Why I celebrated a CASSIES win
Responding to a letter from last week, Kruger CMO Nancy Marcus offers a client-side perspective on the value of the awards.
Letter to the editor: Are all awards equally effective?
Industry vets ask why Canadian advertisers are walking away from the one award they feel is fully focused on results.
The CASSIES become Effie Canada
The ICA partners with the international awards program to recognize Canadian marketing effectiveness on a global stage.
2018 Marketers of the Year
Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.
The 2018 CASSIES shortlist revealed
See the brand and agency finalists that have a chance at taking home a prize at the gala next year.
Here is the 2018 CASSIES jury
Meet the industry leaders who will evaluate the most effective work in Canadian advertising.
CASSIES names co-chairs for 2018
Entries are now open for the effectiveness-focused awards, with a new category for strategic thinking.
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.
The 2017 CASSIES shortlist revealed
The awards have also debuted a new index ranking agencies on their total achievements over the years.
Why agencies compete on price
Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.
CASSIES simplifies its entry process
Entries are now being accepted, as the awards make some big changes and remove previous restrictions.
How to win over your CEO (and CASSIES judges)
CASSIES judging coordinator John Bradley on how to prove your work is truly worthy.
2016: less shiny?
Publisher Mary Maddever asked some industry folks to weigh in with predictions for the year ahead.
Mykolyn’s new ride
On the eve of his retirement from the ad biz, long-time Taxi creative leader Steve Mykolyn talks about his achievements, the thrill of doing good and being the dumbest guy in the room.
Are brands set up for the long haul?
Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?
