The 2017 CASSIES shortlist revealed

The awards have also debuted a new index ranking agencies on their total achievements over the years.


Will your results-driven campaign be among those to take home a CASSIES award in 2017?

The results are in, and the shortlist is announced below, with the awards to be handed out at the gala early next year.

The strategy-produced CASSIES are presented by the ICA, AAPQ and APCM, and focus on proven business success from advertising or communications work in case studies published in the last year. There were 159 cases entered in this year’s awards.

In addition to releasing the shortlist, the awards program is also launching the CASSIES Effectiveness Index, a points-based calculation that ranks agencies on their total achievement in this year’s CASSIES.

Each entry will be allocated one point during the first stage of judging (benchmarking), with additional points given based on the award level granted by the judges. The number of points will be allocated as stated below:

  • Bronze – 2 points
  • Silver – 3 points
  • Gold – 4 points
  • Grand Prix – 5 points

Each agency’s total number of points for the year will be included in the CASSIES Effectiveness Index, with an award for the most points to be handed out at the show in February.

Earlier in the summer, the CASSIES announced a slate of changes to its entry process and overall awards program, including the judging process. Click here to find out more about those changes, and check out who sat on the judging panel this year.

Here are the agencies and brands for the 2017 CASSIES.


Anomaly AB InBev
Anomaly Spotify Canada
BBDO Wrigley Canada
BBDO chatr Mobile
BBDO PepsiCo Foods Canada
Bensimon Byrne Liberal Party of Canada
Camp Jefferson Koodo Mobile
Cossette SickKids Foundation
Cossette McDonald’s Canada
Cossette Communication Inc. General Mills Canada
DDB Canada Milk West
DDB Canada PPG Canada
Grey Canada Ovarian Cancer Canada
Grey Canada GSK
Juniper Park\TBWA Nissan Canada
Leo Burnett Kellogg’s
Leo Burnett Amazon
Leo Burnett Raising the Roof
Leo Burnett TD Bank
Ogilvy & Mather Kimberly-Clark
Publicis Montreal Super C
Sandbox Advertising Canadian Blood Services
Sid Lee Loto-Québec
TAM-TAM\TBWA La grande guignolée des médias
Tank Reitmans
TAXI Canada LTD. Leon’s
The Hive Coca-Cola Canada
Union EQ Bank
Union Jamieson Laboratories
Zulu Alpha Kilo Cineplex
Zulu Alpha Kilo Interac Association

Featured image by Ryan Walker Photography


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