Articles Tagged ‘CASSIES’

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No, TV isn’t dead

CASSIES judge and Taxi’s chief strategy officer Mark Tomblin on why the medium is still relevant today.

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The rise of the bite-sized campaign

CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.

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Can you define Canadians?

CASSIES jury member and Weber Shandwick president Greg Power checks out why tapping into our collective experience creates value for brands.

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2015: Hack at it

From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.

The CASSIES countdown begins

Who made the 2015 CASSIES shortlist?

Check out which brands and agencies will compete for the effectiveness Gold, Silver and Bronze prizes in February.

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Media Directors of the Year: Courtemanche and Warring tie for tops

We couldn’t pick just one. Read up on how the PHD/Touche and Dentsu Aegis execs secured their wins.

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The ICA looks for a few good clients

The association wants to show off the best-in-class companies in its inaugural Client of the Year award.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.

The CASSIES countdown begins

CASSIES call for entries

Got an effective campaign? New categories and rules have been set for this year’s awards.

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The 2014 CASSIES

Grey Canada and the Missing Children’s Society take top honours at the Canadian show that celebrates creative effectiveness.

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Creative Report Card: Methodology

Breaking down how the rankings are determined.

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Grey and MCSC win CASSIES Grand Prix

The agency and the Missing Children Society also picked up two Golds at tonight’s award show. Read about all the winners here.

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CASSIES Grand Prix: Missing Children Society’s next-gen milk carton

By getting permission to use people’s social networks, the organization was able to get the word out about missing kids.

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CASSIES Gold: Koodo’s branding keeps on winning

Thanks to quirky campaigns and memorable characters, the brand has seem consistent growth since its launch.

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CASSIES Silver: Chocolate milk gets a makeover in Quebec

The Fédération des producteurs de lait du Québec positions the beverage as post-workout fuel to increase sales for the past five years.