Brands on the lookout for hip and cool apps, here’s a new one for you. Memorizing conversation starters are a thing of the past. Tinder has made sure of this. It’s easy to make friends (and potential life partners) these days, and now we don’t even have to come up with ideas for small talk — “Somebody” puts the words right in your mouth.
The new app, launched last week at the Venice Film Festival (by artist Miranda July, designer Thea Lorentzen, brand Prada and interactive agency Stinkdigital) essentially makes you a messenger between two people. Say someone at a party is totally into this guy standing at the end of the bar. Said shy person could type their thoughts and feelings into the app, and leave it up to another Somebody user to relay their message, setting the stage, potentially for a real-life Cyrano de Bergerac retelling.
You could very well find a new buddy in the processes. And then you could do the same and have someone else be your personal emissary. It’s like pay-it-forward for shy people. And it’s perfect for lazy people who don’t want to get up and buy a beer (just send somebody to ask their friend who’s already at the front of the line).
Image via Shutterstock.
Via Stimulant.
